Venue: KIIT School of Rural Management
Subject: Consumer Behaviour
Date: 11th September, 2015
Prof S N Biswas, Professor, Institute of Rural Management, Anand came to KSRM to take a special session on Consumer Behaviour with 2014-16 batch on 11th September, 2015. Prof Biswas during his session interacted with students in order to find out the different perception regarding a product and service. He also demonstrated examples regarding the actual need and desire that exists in the buying pattern. Consumer Behaviour and its focus on the study of individuals, groups, and organizations were very well defined by Prof Biswas. Overall the session was quite interactive and was able to derive a different approach towards consumer behaviour and its application.