MBA (Rural Management)

About the Course:

The MBA (Rural Management) is the flagship programme of KSRM successfully continued since 2007. This Programme is judiciously designed in balance with classroom and field based experiential learning. The classroom segment spreads over 64 credits and the fieldwork segments (at three different slots) of 28 credits across four semesters over two years.

KSRM has made ‘experiential learning’ as one of the core focuses of our MBA (RM) curriculum.  It allows students to learn from live situations, which are more complex than what can be created in classroom. Accordingly, students could spend little more than 30 per cent of the total course credits in the field with our partner organization.  The students have the flexibility to choose among the various projects being offered by our partner organization. The broad areas of fieldwork includes: agribusiness, microfinance, Rural finance, banking & marketing, climate change, disaster and natural resource management, livelihoods, health, education & Corporate Social Responsibility and rural entrepreneurship. On the other hand, the faculty members do effectively uses variety of pedagogical tools to actively engage students.

MBA in Rural Management

Program Outcomes (POs)

Program Outcomes (POs)
  1. Apply knowledge of development and management theories and practices to impart rural social, political and economic development and solve rural business problems.
  2. Foster analytical and critical thinking for evidence/data based decision making for rural issues.
  3. Develop value based leadership capability to serve rural areas.
  4. Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of rural development and rural business.
  5. Competent to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment in the rural context.
  6. Adept in planning, incubating and nurturing innovative rural business and social enterprises.
  7. Prowess to design, implement, monitor and evaluate strategic projects, programmes and policies for rural development.

Programme Design

Semester I

  • Micro Economic Analysis
  • Accounting for Managers
  • Rural Production and Livelihoods
  • Quantitative Techniques
  • Rural Society and Polity
  • Development Research Methods
  • Managerial Analysis and Communication
  • Marketing Management
  • Development Perspectives


Action Research Segment (ARS)

Semester II

  • Macro Economic Analysis
  • Finance for Managers
  • Marketing Research
  • Organizational Behavior
  • Management Information Systems
  • Strategic Marketing
  • Natural Resource Management and Climate Change


Case Study Research Segment (CSS)

Semester III

  • Policy and Programme Interventions for Rural Development
  • Development Theory and Practice
  • Rural Finance and Commercial Banking
  • Management of Co-operatives & FPOs
  • Project Management
  • Agri-Business Management

Optionals ** (limited to 4.0  credits)

  • Micro Finance
  • Rural Marketing
  • Commodity Trading and Marketing
  • E-Business for Rural Enterprises
  • Operations Research
  • Agri-Input Marketing


  • Management Traineeship Segment (MTS)

Semester IV

  • Human Resource Development
  • ICTs for Development
  • Sustainable Development
  • Strategic Management
  • Legal Environment and Business Ethics
  • Innovation in Rural Development and Enterprises

Optionals ** (limited to 4.0  credits)

  • CSR Management
  • International Trade in Agriculture
  • Strategic Interventions in Development Organizations
  • Procurement and Supply Chain Management
  • Managing Agricultural Value Chains


The course curriculum of the MBA (Rural Management) is broad based compared to that of the conventional MBA. We address this challenge by enrolling and engaging a panel of visiting faculty and practitioners who bring their unique and relevant experiences to the classroom.

MBA Rural Management Course Curriculum

Semester I

  • Classroom Segment
  • Action Research Segment
  • Micro Planning
  • Social Mobilization

Semester II

  • Classroom Segment
  • Case Study Research Segment
  • Live problem diagnosis (Fieldwork)

Semester III

  • Classroom Segment
  • Domain specialization
  • Management Traineeship Segment (MTS) – Live problem solving (Fieldwork)

Semester IV

  • Classroom Segment
  • Domain specialization

Field Segment

Action Research Segment (ARS)The first of the three field work segments in the MBA (RM) programme, the action research segment (ARS) is conducted in the first semester after completion of three months of classroom segment. The ARS component of the programme provides the preliminary exposure to the students to the contexts of rural life and develop an understanding of the realities of the rural people with whom they are going to work. It is also a building block to hone their skills in important components like social mobilization and micro planning that these students will be using in the course of time. The students also get an opportunity to undertake various activities as desired by the host organizations that adds value to their skill and knowledge as future development professionals.

The students utilize Participatory Action Research (PAR – a subset of action research) for completing the tasks assigned to them in ARS component. The two components are Micro-Planning and (ii) Social Mobilization. The Micro-planning is a comprehensive planning approach wherein the community prepares development plans on its own considering the priority needs of the village. The PAR allows students to be a committed participant, facilitator, and learner in the research process. The community groups, in collaboration with our students determine what the existing issues are, and which one(s) they want to address. This in turn creates a greater awareness on individuals’ own resources which in turn will help our partner organizations to engage and mobilize communities for self-reliant development. The final output is a document detailing the village level perspective plan prepared by using participatory tools.

During the Social Mobilization Component, the students primarily involve the communities to achieve a given development objective. The host organizations engage students in social mobilization exercise wherein they wish to improve knowledge, attitude and practices (KAP) of the target beneficiaries to address any important social or economic problem confronting them.

The students stay in villages and the host organizations facilitate them in finding paying guest accommodation. The host organization’s reporting officers also facilitate undertaking of both the components through monitoring the work progress of students. The students are also attached with a faculty guide from the school who regularly guide and monitor the work of the students.

Before leaving for the internship a 4-5 days workshop is conducted for the students through a mix of class room sessions and live field training in using tools and techniques of Action Research.

Final evaluation of ARS has three components- presentation, report writing and evaluation by the host organization. Presentations by students carry 20% weightage and is evaluated by an external examiner and two internal faculty members other than the faculty guide. The faculty guide evaluates the reports of the students that carry 30% weightage. Evaluation is also done by the host organization based on the report and presentation made there, which carries 50% weightage.

Case Study Segment (CSS)MBA (RM) Programme is designed to balance academics with experiential learning. Class Room Segments (CRS) spread over 56 credits and, Field Work Segments (FWS) of 36 credits within four semesters of the two years of course curricula.

The three components of FWS are designed in a progressive manner, with Action Research Segment (ARS) in first semester, Case Study Research Segment (CSS) of 10 weeks in second semester and Management Traineeship Segment (MTS) in the third semester. 

Why Case Study Research Segment (CSS)? 

MBA(RM) Researchers have used the Case Study Research method for many years across a variety of disciplines. The Case Study Research is a research method suitable for many rural and agricultural development situations, which takes place in real settings and requires an interdisciplinary approach.

The development organizations like yours will be more interested in gaining knowledge of people in their natural setting and their interactions with other people in the environment. In such situations, the Case Study Research may offer insights that might not be achieved with other research approaches.

Overview of Case Study Research:  Methodology 

The Case Study Research can be used for intensive study of an object which can be an   individual person, a group, an institution, service, event, relationship or other entity.

The object is represented by place and context. The place represents the geographical environment and the context refers to the prevailing social, economic, historical, cultural, and environmental conditions. The contextual conditions are extremely important in understanding the object of study. The case studies are best applied to situations in which the object cannot be studied out of the context in which it occurs naturally. Some of the important features of Case Study Research include:

  • Case Studies are limited in terms of sampling because they focus on small number of objects (samples). The sampling relies on researcher’s ability to identify the cases that are representative of the research problem understudy.
  • Exhaustive collection of data using multi-method strategy of data collection such as analysis of documents, in depth interviews, questionnaires, and observations.
  • The evidence may be qualitative (e.g., words), quantitative (e.g., numbers), or both.
  • Simultaneous data analysis with data collection

The Case Study Research Process: 

A six steps process is suggested to organize and conduct the Case Study Research successfully. The steps are:

Step 1. Determine and Define the Research Questions

Step 2. Select Cases (Object) and Determine Data Gathering and Analysis Techniques

Step 3. Prepare to Collect the Data

Step 4. Collect Data in the Field

Step 5. Evaluate, Triangulate and Analyze the Data

Step 6. Writing  the report

Management Traineeship Segment (MTS)The focus of MTS component is to partner with all our partners and enterprises that have an unstinting commitment to rural sector. The MTS is planned to be a problem solving segment where students will apply their analytical and decision making skills on specific project based problems/challenge assigned by organizations engaged in various aspects of rural business and development.

The students will work under active guidance of experienced senior managers supported by faculty guides from KSRM to help them to make decisions under real & more demanding situations.

Scope of MTS:

 The scope of MTS includes project(s) on problems/issues/situation which require better understanding, insights and analytical abilities for their resolution.

Indicative Project Themes:

 The indicative but not exhaustive projects include the following themes

  • Agribusiness
  • Climate Change, Disaster and Natural Resources Management
  • Health, Education and CSR
  • ICT and Governance for Development
  • Livelihood
  • Marketing
  • Rural Banking and Financial Inclusion
  • Sustainable Agriculture

 MTS Deliverables:

 During the course of MTS students are expected to rigorously research the problem, analyze data, and produce outputs in terms of solutions in line with the objectives of the projects. After the completion of MTS field work the students are expected to make presentation of their project to host organization and submit the draft reports.

The study findings are again presented in MTS seminars conducted at KSRM under the supervision of internal faculty and external examiner.  Based on the suggestions received during the seminars and comments of the faculty guides, the draft reports are revised and a copy each is submitted to school and the host organisation. The students are evaluated for their projects independently by the host organization and KSRM.

Placements opportunities

The course will have direct relevance to the following sectors and sub sectors:

Development Sector

  • Non Government Voluntary Organization
  • Government Societies
  • International Development Organization
  • Indian and International Funding Agency
  • CSR Wings of Public and Private Organizations
  • Cooperatives and FPOs

Food Processing Industry

  • Dairy
  • Fruit and Vegetable processing
  • Chicken & Meat Processing

Retail Industry
Agri. Input Industry
Cooperatives and FPOs

Financial Services

  •  Private Sector Banks
  • Public Sector Banks
  • Small Finance Banks
  • NBFCs working in Agri. and Rural Sector
  • Micro Finance Institutions

Agri. Commodity Trading Sector
Agri. Warehousing Sector
Agri. Export Houses

Placements opportunities at KSRM