Mr. Bibudatta Mishra, Regional Sales Manager ( Field Crop) and Mr. Abhijit Samal, Area Sales Manager (Field Crop), Odisha, Pan Seeds Pvt Ltd were the speakers for the talk. Mr. Bibudatta Mishra has more than two decades of experience in the agri input sector. He had earlier worked with Pioneer seeds and has also experience in sugar industry. Mr. Mishra holds a degree in MBA from Sikkim Manipal University. Mr. Abhijit Samal had done his MBA in Agribusiness Management from Utkal University and had been associated with Pan Seeds for close to 5 years.

Mr. Abhijit Samal initiated the discussion with “Sales and Branding Strategy”. He shared about the 4 P’s of sales strategy, sales initiatives and branding strategy. He emphasized the importance of creating a brand that aligns with the company’s values. Mr. Samal then provided a glimpse of some successful promotional activities undertaken by Pan seeds. Mr. Bibhudatta Mishra delved into the topic of “Sales Effectiveness Training Program”. He took the participants through the different steps of group selling skills. He elaborated about the selection and delivery of the different types of pitches to dealers and retailers. Mr. Mishra also highlighted different promotional activities including pre-sales activity, pilot and demonstration activity.