Action Research Segment


KIIT School of Rural Management (KSRM), an initiative of KIIT University caters to the needs of the rural enterprises, rural development organizations, voluntary sector and corporate houses with rural business interests. It was established on 20th November 2006 at the hands of Dr. A. Samanta, Founder KIIT and KISS group of institutions and Late Dr. V. Kurien, father of White Revolution in India to offer MBA (Rural Management) and other short term programmes for personnel engaged in rural sectors. Its flagship programme, MBA (RM) was launched in 2007. The institute is striving to add value to the organizations by building need based contemporary academic programmes in rural management.

The eight batches of students totaling to 428 were placed successfully with the support of a growing universe of partner organizations. The ninth batch is in the final year of study. The tenth batch of MBA (RM) 2017 – 19 is preparing to participate in the Action Research Segment from 16th October – 15th December, 2017.

Download ARS Brochure

MBA (Rural Management)

MBA (RM) Programme is designed to balance academics with experiential learning. The two important components of the programme include Class Room Segments (CRSs) spread over 56 credits and, Field Work Segments (FWSs) of 36 credits across four semesters over two years. The students spend almost 10 weeks in each of the three field segments which are designed to achieve progressive learning. The Action Research Segment (ARS) in the first semester is followed by Case Study Segment (CSS) and Management Traineeship Segment (MTS) in the second and third semester respectively.

Participation in Action Research Segment (ARS): Open Invitation

KSRM invites all partner organizations ranging from NGOs, corporate houses with business portfolio and commitment to rural sector, cooperatives, and social enterprises involved in rural development sector to participate in our 10 week long ARS, scheduled between 16th October – 15th December, 2017. As KSRM continues to expand its horizons in the country even new organizations who have not participated in our field segments are welcome to participate.

Action Research Segment

Action research directly addresses the problem of the division between theory and practice by integrating the development of practice with the construction of research knowledge in a cyclical process.

Further, the Participatory Action Research (PAR) is considered as a subset of action research, which is the “systematic collection and analysis of data for the purpose of taking action and making change” by generating practical knowledge. Ideally, the purpose of all action research is to impart social change, with a specific action (or actions) as the ultimate goal.PAR is not only research that is followed by action; it is action that is researched, changed, and re-researched within the research process by the students and participants.

Action Research Components

The PAR has been utilized in agriculture, industry, education, social work, and health. The KSRM students employ PAR for Micro-planning and Social Mobilization.

a) Micro Planning (27 Days)

A Micro-plan is a plan of activities for development and management of the resources available in a village for the economic and social development of all the villagers including the poor and deprived sections. The Micro-planning is a comprehensive planning approach wherein the community prepares development plans on its own considering the priority needs of the village. The participation of all sections of the community is central to micro-planning.

The PAR is more than a scientific method, in that community participation in the research process facilitates a more accurate and authentic analysis of ground reality. The PAR will allow our students to be a committed participant, facilitator, and learner in the research process.

The final output is a document detailing the village level perspective plan prepared by using participatory tools. For village development to be sustainable, it is imperative that the community owns its village development      plans and ensures that development is in consonance with its needs. The community groups, in collaboration with           our students can determine what the existing issues are, and which one(s) they want to eliminate or change. This in turn creates a greater awareness on individuals’ own resources which in turn will help our partner organizations to engage and mobilize communities for self-reliant development.

b) National Service Scheme (3 days)

Students will undertake voluntary work in the villages in consultation with the host organization.

c) Social Mobilization Component (30 Days)

Social Mobilization process encompasses dialogue and partnership with a wide spectrum of societal elements. The process involves mobilizing individual and groups to build communities to create capacities for change. This also involves empowering communities through building progressive organizations which work to promote their interests. The outcomes should be people’s active involvement ranging from identifying a need to implementation in achieving the development objectives. It also calls for a journey among partners and results in the successful transformation of development goals into societal action.

KSRM expects the host organizations to engage students in social mobilization exercise wherein they wish to improve KAP of the target beneficiaries to address any important social or economic problem confronting them. In turn, the students will engage and motivate all the concerned          stakeholders             to raise awareness and demand for a particular development objective through face-to-face dialogue.

Students Preparations for the Task

We would like to assure our partner organizations that our students would have been prepared well for the ARS component through a mix of research courses and live field training in using tools and techniques of Action Research.

16th October – 15th December, 2017

SL No Field Work Programme ARS DATELINES
1. Receiving project offers & location from the Host Organizations 12th September, 2017
2. Allocation of projects and host organizations 18th September, 2017
3. Micro – Planning Workshop 20th-22nd September, 2017
4. Reporting of Students at the Organizations 16th October, 2017
5. Draft Report Presentation and submission to the Host Organizations 14th December, 2017
6. Relieving of students from Host Organization 15th December, 2017
7. Reporting at KSRM, debriefing with faculty guides and finalization of reports  18th December, 2017


Allocation of MBA(RM) 2017-19 Batch Students

Sl. No. Name of the Organization State Students Interviewed and Confirmed
1 Harsha Trust Odisha Abhijit, Dibya, Nibedita
and Jyoti
2 Foundation for Ecological
Odisha Akram, Biswajit and
3 Pragati Odisha Antaryami karjee ,bhola shankar
4 Livolink Foundation Odisha Jhansi and Priyanka
5 PRADAN Odisha Kuanr and Binod
6 Jan Sewa Parishad Jharkhand Akash Tiwari and
Hemant Kumar
7 Nav Bharat Jagriti Kendra Jharkhand Juha Hansdah and
Mayank Kumar Dwivedi
8 SPWD Jharkhand Amrita Naik and Namita
9 Kalamandir Jharkhand Amrita, Akansha and Namrata
10 Ekjut Jharkhand Rohit and Ravi Shankar
11 SRIJAN Foundation Jharkhand Shubam and Gonshai
12 Action Aid West Bengal Aritro and Gaurav
13 Dilasa Maharashtra Akashdeep Nayek,
Johnson Kujur,
Moumita Acherjee and
Piyu Rani Mal
14 Chaitanya Maharashtra Babar and Vivek
15 Swades Foundation Maharashtra Yogesh and Manisha
16 Technoserve Maharashtra Nikam Ketan Ramesh
& Warke Kiran Ashok
17 Technoserve Bihar Abhishek and Shiv
18 Kaushalya Foundation Bihar Pradeep, Dilip
19 The KOSI Bihar Dharma and Naresh
20 Aga Khan Rural Support
Programme -India
Bihar Prashant, Bibhakar and Nitish
21 Seva Mandir Rajasthan Deepa, Deepshikha,
Lokanath Das and
Aakash Parida
22 SRIJAN Rajasthan Praveen and Vicky
23 Gram Shree Rajasthan Kaushik and Bidya
24 Jagori Rural Charitable
Trust, Dharmasala
Himachal Pradesh Somesu and Arindam
25 Centre for Microfinance &
Livelihood (CML)
(i) Assam
(ii) Tripura
Pijush and Sunit

For further Communication, please contact

ARS Coordinator
KIIT School of Rural Management(KSRM)
KIIT University, Pin- 751024, Bhubaneswar, Odisha
eMail- [email protected]