BBA(Rural Management)

Within the context of the KIIT University and KIIT School of Rural Management  mission , the goal of the Bachelor of Business Administration (BBA) program is to prepare students for successful business careers in growing rural economy. This is achieved by providing students with the knowledge, skills and experiences needed to meet the challenges and opportunities of managing  rural institutions, programmes  and communities characterized by diversity, complexity and  uncertainty.

Specifically, the BBA (RM) Programme will  strive to:

  • Provide a strong foundation through a mix of courses through which students gain an appreciation and understanding of the humanities, behavioral sciences, social sciences and natural sciences
  • Provide the fundamental concepts and theory of  rural management in general  and businesses in particular  which operate in rural India
  • Strong component of Experiential learning to give  students opportunities to develop the confidence and real-world experience that personify an entrepreneurial spirit
  • Develop the ability to think critically, analyze problems quantitatively, and use computer technology to solve business problems
  • Develop an understanding of the ethical and social issues that are of concern to rural  businesses and prepare students to become responsible and contributing members of the society