The Management Development Programme on “Marketing of Milk and Milk Products” was conducted in the premises of NDDB, Anand from 6th – 9th February, 2017. Around 29 participants from different Milk Federations and Unions participated in the four day programme.
Prof. L.K.Vaswani, Director, KSRM was the resource person for first three days. Numerous topics, which were covered during these three days in the classroom sessions ranged from Dairy Industry – Analytical Overview ; Supply Chain Management ; Brand Management and Emerging Marketing Opportunities. The pedagogy used during the classroom included lectures, videos, group discussions, caselets etc.
The sessions were highly interactive and participants had an opportunity to discuss various issues and practices inside and outside the classroom.
Mr Y.Y.Patil, GM-NDDB and Mr Ashok Gupta, DGM-Training-NDDB, discussing with the participants about their experiences during the programme.